Hairdressers against aids

Hairdressers against aids.
Could the impeding of HIV infection and AIDS be a comb, ruin and blow-dry away? That's the feeling behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its pitch Tuesday at the United Nations in New York City, in front of Dec 1, 2010, World AIDS Day. The step - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has hair's breadth grief giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) remove. The purpose is to empower America's 500000-plus tresses stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," eminent GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "There is no cure. We're getting there. But today there is only information. The more we talk, the more we educate, the more we restrain the broadening of this epidemic".

And "You'll view millions of mobile vulgus hearing about HIV from nation that they know. They'll be hearing able time-tested messages about HIV prevention, and they'll be able to efficacious those messages back to their slighting relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown chat about HIV and fleshly health".

Using hair-care professionals to get strength messages out to the masses isn't a different idea. Recent studies have shown, for example, that outrageous men can be motivated by barbershop messages to improve their blood squeezing or get educated about their risk for prostate cancer. And the US originate of Hairdressers Against AIDS is just the latest increase of a global HIV awareness effort that's already in place in 30 countries throughout the world.

Hairdressers Against AIDS will original offer in-depth HIV/AIDS experience training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their pinnacle originator for HIV/AIDS information and prevention advice. The salon educators will then delight HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal iniquity president of cultivation and campaign chair, called the pains an "advocacy program" that will capitalize on salons' key task in communities to help dispel myths, such as the idea that HIV is no longer a significant salubrity threat or that AIDS is now curable.

In fact, the campaign notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are deliberating to be oblivious of their status. "We want to get the parley started," Schuster said, noting that the nation's half-million hairdressers come into phone with an unexceptional of 20 million clients per week. "There's no better set to have a conversation than in your local salon".

Within its first year, the US crusade hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in resolved on Wednesday, with all 500 stylists who attended the UN dispatch headed to Times Square with video cameras to toss grassroots HIV halt videos. The finished products will be posted on the campaign's Web site, as well as on other sexual media forums such as Facebook, to jumpstart the information process.

So "Education is key," said Johnny Wright, a star hair stylist involved in the draft who counts First Lady Michelle Obama as one of his clients. "As trifle stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, sly your partner's status, conspiratory your own status, knowing about the celibacy option if that's set aside for you. All that needs to be talked about. And I remark it can be very easy for us as hairdressers to communicate all this to our clients" garciniacambogia.herbalous.com. GBC's Tedstrom seconded that notion, racket Hairdressers Against AIDS "a tremendous break to make a big difference".