Hairdressers against aids

Hairdressers against aids.
Could the impeding of HIV infection and AIDS be a comb, ruin and blow-dry away? That's the feeling behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its pitch Tuesday at the United Nations in New York City, in front of Dec 1, 2010, World AIDS Day. The step - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has hair's breadth grief giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) remove. The purpose is to empower America's 500000-plus tresses stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," eminent GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "There is no cure. We're getting there. But today there is only information. The more we talk, the more we educate, the more we restrain the broadening of this epidemic".

And "You'll view millions of mobile vulgus hearing about HIV from nation that they know. They'll be hearing able time-tested messages about HIV prevention, and they'll be able to efficacious those messages back to their slighting relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown chat about HIV and fleshly health".

Using hair-care professionals to get strength messages out to the masses isn't a different idea. Recent studies have shown, for example, that outrageous men can be motivated by barbershop messages to improve their blood squeezing or get educated about their risk for prostate cancer. And the US originate of Hairdressers Against AIDS is just the latest increase of a global HIV awareness effort that's already in place in 30 countries throughout the world.